2021/01/27 News Briefing Recently it has been discovered that, in terms of the supply chain and market needs, the demand for automotive chips has been difficult to meet due to the rapid growth in demand within the automobile electronics market. In effect, several manufacturers are targeting this need and are striving to meet the needs of the industry. It is noted that the global automotive market is expected to resume growth momentum by 2021. Suppliers of the automotive chip have already expanded their production capacity to meet the increase in demand from the automobile market. Impact analysis The global automotive electronics market has benefited from the increasing trend and development of autonomous driving. This trend is the result of development in technology and advancements made in various technologies - from machinery and electrical engineering to information and communication. This growth and the subsequent effects on the markets are due to various factors and contributors – such as the revolutionary work done by electric vehicle manufacturer Tesla. The electric auto industry has also been strengthened by further demand in the market from various markets such as the United States, Europe and China. The increased demand in the market from such large consumer regions has helped to further fuel and develop an industry that was already making rapid progress in the development of “smart” vehicles. As a result, there has been a significant development in the electrification of automobiles and electronics used, and the degree to which they are used in vehicles. If the power, chassis, safety, car body, and information systems usually found in automotive electronics are used as a statistical matrix, its power system will have to account for at 40% of the overall output value by 2025. The rapid rise of electric vehicles is the critical driving force behind this increase. Excluding hardware devices, automotive software and Apps are also factors that contribute to growth. In effect, it is predicted that the overall compound growth rate may reach approximately 7% between 2020 and 2030. In the past, the relatively slow pace of advancement in the electric motor vehicle industry and a large number of competitors in Taiwan meant that while it has long been a leader in the manufacture and development of carrier boards, it was not always a profitable industry. However, the advancements made and the future development of automotive electronics had a more positive effect on the industry. Automotive electronics will, in the future - similar to smartphones, be affected by innovations made in operating systems, software, and hardware. The speed of upgrading or replacement of hardware specifications between each generation of products will be shortened as it will be linked to the operating systems of consumer products. As such, it should help the PCB industry - an industry that enjoys high connectivity and interrelation with hardware.